4 CASE STUDIES SHOWCASING MY FORMULA FOR ELEVATING BRANDS TO 6 AND 7- FIGURES
Case Study #1
Sneaker Company Hits $250k in under 90 days
8.85% ROAs conversion
in 30 days
This sneaker company wanted to start building their brand using META/Facebook ads and Instagram.
When they approached me, they had zero recent sales from FB or Insta. But, their main challenge was that they had been shut down due to some sloppy work from an inexperienced media buyer.
A full audit was completed and the client immediately saw that the previous media buyer had grown the brand too fast and too quickly, leading to excessive account shut downs and a disabled ad account. I re-installed a fresh pixel, launched new creatives TOF and dialed into the client's audiences.
The Results:
The client hit seven figures (per annum) within 90 days of launch.
About Mark E. Archer
Helping Brands Grow Their Revenue Through Paid Media Since 2011
Many brands struggle to effectively navigate the complexities of selling on platforms like Facebook and Instagram. It's a common challenge, but one that's crucial to overcome for digital success.
If you've tried running ads, you know their complexity. Mistakes can be costly, often running into thousands of dollars. It's a nuanced world where expertise can make a significant difference.
That's where I come in as a freelancer. I enable entrepreneurs to focus on what they do best by expertly managing their entire ad process. From building your sales funnel to establishing precise targeting, crafting compelling ad creative, and continuously monitoring and optimizing - I handle it all.
Together, we'll not only build your funnel but also create a strategy that resonates with your audience, ensuring that every element is fine-tuned to crack the results you're after. Let's unlock the full potential of your brand with targeted, effective paid media campaigns.
Building your ad campaigns, refining your strategy and patching leaks in sales funnels, and improving sales outcomes.
Imagine focusing on your zone of genius while we unleash a flood of sales.
Please Note:
I carefully screen clients to ensure I can 100% deliver to your tailored needs.
My schedule fills up rather quickly so message me to ensure I have the bandwidth to discuss your project.
2023-2024 Facebook (META) Ad Spend
2022 Facebook (META) Ad Spend
Case Study #2
eCom Store Sees
$163k sales in 63 days
This ecom store came to me when 80% of their brick and mortar sales vanished overnight due to the 2020 global lockdown. (COVID - 19 novel virus)
With only 20% of their sales online, they needed to reverse their strategy and act quickly.
With only 20% of their sales online, they needed to reverse their strategy and act quickly.
The Results: A full audit was conducted. The brand launched a fresh pixel and new ad campaigns and hit a 13.9X ROAs (Return on Ad Spend) in only 9 days. And 163k profit in 63 Days.
Case Study #3
Online Toy Store
$98k sales in 63 days
This store approached me when another media agency was frivolously burning the client's ad spend.
The store was making sales but lacked a clear digital marketing strategy. They were hitting a ceiling with their current audience, indicating a need for a more effective engagement strategy.
The Results: A full audit was conducted while I paused everything. We re-launched with fresh creatives, and a dynamic and a refreshed copy strategy and global audience. The client yielded 98k with only $18k in ad spend within 60 days.
Other Brands I've worked With
Why Freelance?
After having worked with some of the sweetest brands in North America, I soon realized that so many brands and business owners had been left burned (and poorer) by the experience of dealing with some competitive marketing agencies.
I wanted to take the risk away from hiring a full - fledged agency so I started offering my service as a freelancer. After my clients enjoyed 78% in growth rates, the rest is history. It has worked for them and it might work for you.
Check out some more recent case studies below.
I wanted to take the risk away from hiring a full - fledged agency so I started offering my service as a freelancer. After my clients enjoyed 78% in growth rates, the rest is history. It has worked for them and it might work for you.
Check out some more recent case studies below.
Case Study #4
Medical Self Journal
1,292 leads in 30 days
This Brand came to me "pre-launch" with no pixel, and zero ad spend.
I conducted a full branding audit and dialed in the ideal customer avatar.
Through rapid fire testing, and audience analysis, we launched.
I conducted a full branding audit and dialed in the ideal customer avatar.
Through rapid fire testing, and audience analysis, we launched.
The Results: After 30 days of testing and refining our client's campaigns and funnel, the client was able to capture 1,292 leads in 30 days.
F.A.Q.
What kind of Pilot Are You?
I am a licensed FAA Commercial Pilot, specialized in Single Engine Land with additional qualifications in Rotary and Instrument privileges for both. My training was conducted by the U.S. Navy. Throughout my career, I have accumulated over 2,000 hours in rotary-wing and a total of over 4,000 flying hours.
How do you adapt strategies for different brands?
Each brand's unique identity and goals guide my strategy adaptation. I start with a thorough analysis of the brand's market position, target audience, and competition. This insight, combined with ongoing data-driven evaluations, allows me to tailor marketing strategies that resonate specifically with each brand's needs
Where did you learn coywriting?
My copywriting skills are a blend of formal education and real-world experience. I initially honed my skills through a combination of academic courses in marketing and communications, supplemented by various online courses focused specifically on copywriting. However, the bulk of my learning came from hands-on experience.
What percentage of your work is on platforms such as Upwork?
Upwork remains a vital platform for connecting with serious business owners. In 2023, I took a brief hiatus from freelancing to welcome our first baby with my wife. As of 2024, my work distribution is quite balanced: 60% of my projects are with previous clients. Upwork accounts for 30% of my workload, continuing to be a significant source of new and diverse opportunities. The remaining 10% is dedicated to personal projects.
What happened to your agency, Red Trolley?
Red Trolley LLC was a significant chapter in my professional journey. However, due to personal circumstances, I made the decision to close the agency. This transition led me to embrace freelancing full-time, allowing for greater flexibility and the opportunity to focus more deeply on individual projects and client relationships.
Are you easy to work with?
Absolutely. I prioritize clear communication, flexibility, and a collaborative approach.
What makes your copywriting effective in converting viewers into customers?
The effectiveness of my copywriting lies in a few key areas. Firstly, I focus on deeply understanding the target audience – their needs, desires, and pain points. This allows me to craft messages that resonate personally with them. Secondly, I emphasize clarity and persuasiveness, ensuring that the value proposition is compelling and easily understood. I also prioritize creating a strong emotional connection through storytelling, making the brand relatable and memorable.
How do you manage brands that have had negative experiences with other agencies?
When working with brands that have had negative experiences with other agencies, my 1st step is to build trust through open and transparent communication. I listen carefully to understand their past challenges and disappointments. This helps in identifying what went wrong and how to avoid similar issues. I then create a tailored strategy that addresses their specific concerns and goals, ensuring they feel heard and valued.
What happened in 2023? Why don't you display many case studies?
The year 2023 was a period of significant personal change for me, as I welcomed the arrival of my first child with my wife. This joyful event led me to take a step back from work to focus on my growing family.
Why should I work with you?
Choosing to work with me means partnering with someone who brings a unique blend of experience, dedication, and innovation to your projects.
Are you hiring?
Currently, I am not actively hiring for any positions. My focus is on managing and executing projects with a lean and efficient approach.
What if I want to hire you full time?
That's an intriguing proposition. I'm flattered by your interest in bringing me on board full time. Currently, I thrive on the diversity and flexibility that freelancing offers.
Some Kind Reviews From
My Previous Clients & Partners
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More Kind Words From
Clients & Partners
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