Meta™ Ads for Founders Who Want Fewer Headaches and Better Results
Case Study #1
Multi-Location Education Brand Scales Enrollments Without Audience Overlap. $58 acquisition on $999 enrollment offer
The founder wanted to scale enrollment across multiple West Coast locations — but each market was highly localized.
Without careful audience segmentation, campaigns risk overlap, rising costs, and internal competition between locations. Scaling required precise segmentation, not brute force spend.
The Results
-$58 CPA on a $999 enrollment offer
-Hyper-localized segmentation eliminated cross-market audience overlap
-Predictable results across multiple geographies with no cost spikes
-Clean scaling without algorithm instability or internal bid competition
-Infrastructure built to support ongoing expansion, not one-off wins
-The system was designed to scale deliberately — ensuring each location grew independently without sacrificing efficiency. Weighted Average cost per enrollment: ~$58
Offer value: $999
Consistent performance across multiple local markets. Stable results without volatile swings in cost
This allowed the business to confidently scale locations without sacrificing efficiency
*Weighted average reflects total ad spend divided by total enrollments across all locations — giving a true blended cost per enrollment rather than a simple average of individual ad sets.
-The system was designed to scale deliberately — ensuring each location grew independently without sacrificing efficiency. Weighted Average cost per enrollment: ~$58
Offer value: $999
Consistent performance across multiple local markets. Stable results without volatile swings in cost
This allowed the business to confidently scale locations without sacrificing efficiency
*Weighted average reflects total ad spend divided by total enrollments across all locations — giving a true blended cost per enrollment rather than a simple average of individual ad sets.
*Weighted average reflects total ad spend divided by total enrollments across all locations — giving a true blended cost per enrollment rather than a simple average of individual ad sets.
About Mark E. Archer
Howdy, I'm Mark Archer - a media buyer and strategist who's been navigating the paid advertising landscape since 2017. Over the past nine years, I've managed millions in ad spend across virtually every major platform and worked with everyone from startups to Fortune 500 companies.
My background is a bit unique - I'm a licensed commercial pilot with over 4,000 flight hours, trained by the U.S. Navy. The discipline and systems required in naval aviation translates directly to how I approach media buying: methodical testing, data-driven decisions, and always having a backup plan.
I've watched this industry evolve from simple targeting to today's AI-powered, privacy-first, multi-platform reality.
Case Study #2
8.85% ROAs conversion
in 30 days
This sneaker company wanted to start building their brand using META/Facebook ads and Instagram.
When they approached me, they had zero recent sales from FB or Insta. But, their main challenge was that they had been shut down due to some sloppy work from an inexperienced media buyer.
If you want to see how this same growth pattern could work for your business, start here.
How I Approach Meta Ads
Helping Brands Grow Their Revenue Through Paid Media Since 2017
Most brands burn time and budget trying to “figure out” Meta™ ads on their own. By the time they bring in help, they’ve lost momentum and paid for mistakes they didn’t need to make.
I’ve been managing paid media since 2017, overseeing millions in ad spend across Meta. I’ve operated through platform shifts, tracking changes, and major disruptions — including iOS 14 — and adapted campaigns to stay profitable through each one.
What that experience means for you is simple: fewer experiments, clearer decisions, and faster progress toward what actually works.
I manage the full paid media process — from campaign structure and targeting to creative direction and ongoing optimization — so you can focus on running the business instead of troubleshooting ads.
I Handle the Ads. You Focus on Your Business.
I manage the full paid media system — from campaign architecture and audience segmentation to creative testing, funnel optimization, and ongoing performance control.
The goal isn’t more ads.
It’s predictable acquisition, clean data, and scalable results.
You stay focused on product, operations, and growth — while I handle the complexity behind the scenes.
Please Note:
I work with a small number of clients at a time to ensure hands-on execution and consistent results. If it looks like a good fit, I’m happy to explore availability.
Case Study #3
eCom Store Sees
$163k sales in 63 days
When in-store sales collapsed almost overnight, this brand needed to turn paid media into a reliable growth channel — fast.
At the time, less than 20% of their revenue came from online sales. The goal wasn’t scale for scale’s sake — it was stability, efficiency, and speed.
Selected Clients
Trusted by Brands Across Ecommerce, Education, and Services.
F.A.Q.
How do you adapt strategies for different brands?
Each brand's unique identity and goals guide my strategy adaptation. I start with a thorough analysis of the brand's market position, target audience, and competition. This insight, combined with ongoing data-driven evaluations, allows me to tailor marketing strategies that resonate specifically with each brand's needs
Why Should I Work With You Instead of Another Agency?
You work directly with the person running your ads — not an account manager, not a junior buyer, and not a rotating team.
I keep campaigns lean, focused, and tied to real business outcomes. No bloated retainers, no unnecessary complexity, and no “agency fog.” Just clear strategy, disciplined execution, and transparent reporting so you always know what’s working and why.
Most clients come to me after being burned by agencies that moved too fast, overcomplicate things, or lost accountability. My job is to bring clarity, stability, and consistent performance back into the account.
Are you easy to work with?
Clients work with me because communication is clear, expectations are set upfront, and they’re not pulled into day-to-day ad decisions unless something actually matters.
How do you manage brands that have had negative experiences with other agencies?
When working with brands that have had negative experiences with other agencies, my 1st step is to build trust through open and transparent communication. I listen carefully to understand their past challenges and disappointments. This helps in identifying what went wrong and how to avoid similar issues. I then create a tailored strategy that addresses their specific concerns and goals, ensuring they feel heard and valued.
Why should I work with you?
You work directly with the person running your ads. No handoffs, no junior account managers, and no bloated retainers — just focused execution tied to real business outcomes.
Are you hiring?
Currently, I am not actively hiring for any positions. My focus is on managing and executing projects with a lean and efficient approach.
How Involved Do I Have to Be?
Very little.
I handle strategy, setup, audience segmentation, creative direction, and ongoing optimization. You’re looped in when decisions actually matter — not pulled into day-to-day ad noise.
Most founders I work with want results without babysitting campaigns. My goal is to make paid media something you trust to run in the background while you focus on growing the business.
Some Kind Reviews From
My Previous Clients & Partners
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More Kind Words From
Clients & Partners
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